K-Beauty vs. Western Beauty: A Comparative Analysis

Currently, the established beauty industry has experienced a rising influence of the Korean beauty (K-Beauty) products due to their incorporation of novel elements in their products and regimes. Innovations in Western beauty products, which have their own dynamic development histories…

How to Market Korean Skincare Products in India?

Skincare products originating from the land of K-pop, Korean skincare products containing unique ingredients and useful molecules that work great for the skin, have caught the fancy of the common Indian consumer. Himang Beauty is a B2B company which acts…