Currently, the growth of Korean beauty in the Indian market. The Indian beauty industry has undergone a drastic change because of the revolution in the Korean beauty sector. It has started as a social media trend among beauty enthusiasts and has become a primary concern. In that case, the k-beauty brands has started to expand their range across the e-commerce platforms to enter the Indian market, which has increased their popularity.
Himang Beauty, as a strong foundation in the Korean beauty industry, has a strong consumer base in the Indian market, which has enabled it to understand its growth in this region. If you are a beauty enthusiast, then this blog will help you understand the growth of Korean beauty in the Indian market.
What is Korean beauty?
- Korean beauty refers to the cosmetic and skin care products that are being produced in South Korea.
- It is mostly known for its natural ingredients, multi-step routines, and innovation.
- In that case, Korean beauty focuses on hydration, prevention and the health of the skin that can cover the imperfections.
- You will get all the products from BB creams to sheet masks in the Korean beauty industry that can give you a natural and radiant glow.
- In the Indian market, K-beauty has introduced new ingredients, techniques and textures.
Why is Korean beauty getting popular in India?
- Indian Gen Z and millennials have increased the awareness of the K-beauty industry by following the Global beauty trends through Instagram and YouTube.
- Also, the need for flawless skin and the popularity of drama and K culture have increased the awareness of the Korean beauty industry in India.
- Apart from that, the focus of Korean beauty on skin care more than makeup has made it relevant in the Indian market.
- Additionally, Korean beauty uses innovative ingredients such as fermented elements, snail mucin and other essential oils that offer great benefits to different skin tones.
- Depending on these facilities and their affordability, the Korean beauty brands have become very popular among Indian consumers.
What are the leading Korean beauty in the Indian Market?
- In India, various Korean brands have entered with innovative products offering including Innisfree, Himang Beauty and Laneige.
- Among these brands, Himang Beauty has become very popular as it maintains transparency and concentrates on consumer benefits mostly.
- On the other hand, we provide accessible and affordable services to our consumers that can enhance their motivation for taking service from us.
- Apart from that, we are constantly updating our products and collaborating with the suppliers who provide sustainable and effective products suitable for our consumers’ skin.
What has driven India to adopt Korean beauty?
- Beauty influencers and the social media platform have influenced India to adopt Korean beauty.
- In that case, the skin care tutorials and brand promotion videos by collaborating with the Indian influencers have supported the K-beauty industry to enter this region.
- Apart from that, the Korean beauty brands have collaborated with e-commerce platforms to provide combo packs and relevant discounts to their consumers that can enhance their engagement.
Despite a strong adoption of the Korean beauty industry, India needs to deal with multiple challenges such as the differences in skin type, authenticity and the import taxes. Cultural differences also work as a barrier for India, which has created multiple challenges in adopting Korean beauty.
In order to remove these challenges, we, Himang Beauty, provide products relevant to the Indian skin tone, and we have included different discounts to maintain affordability. If you are an Indian and want to try the Korean beauty product, then you can reach out to ask, and it is our commitment to give you the authentic product. Remember, Korean beauty is not only about getting glass skin but also about self-love.