From the K-drama stars to social media influencers, Korean celebrities have started to receive the Korean beauty industry. Currently, collaboration between celebrities and K-Beauty brands in the Korean beauty industry has started to establish a strong communication between the consumers and the brands. The celebrities and influencers contribute to storytelling, product development and marketing to enhance their awareness. Himang Beauty, as one of the most promising organisations in the Korean beauty industry, collaborates with multiple influencers to establish a strong brand perception. In this blog, we will demonstrate the relevance of collaboration between celebrities and K-beauty brands.
From co-creation to endorsement
- Currently, the celebrity collaboration in the Korean beauty industry has become simpler because of the rise of social media platforms.
- When a popular face endorses any product, their fans start to follow that brand and become willing to try the products.
- Also, the Korean beauty brands sometimes provide the authority to the celebrities to co-create the content by becoming the brand ambassadors.
- It significantly supports the Korean beauty brands to attract various consumers towards the product by attracting them with their preferences.
The power of celebrities in the K-beauty brands industry
- After the pandemic, marketing has received much attention from the market because of its potential to attract various consumers.
- Following this friend the Korean beauty industry has also started to collaborate with influencers to highlight its products and the ongoing trend, including glass skin and a multi-step approach.
- In that case, celebrities work as one of the most powerful tool that significantly helps in connecting the consumers in real time.
- For example, you are scrolling your Facebook or YouTube, you will not stop at any random video, whereas you will stop scrolling when you get to see any celebrities.
- This is the point where celebrities work the integral part of the Korean beauty industry that has made it a global Trend by increasing audience engagement.
Enhanced packaging to attract the consumers
- Enhanced packaging works as the key factor that helps to attract the renowned collaborators and the consumers.
- Currently, sustainable and cute packaging has become the trend that can be Instagram-worthy.
- Most of the celebrities come with the products that have a cute and creative packaging, including personalised messages and stickers or photo cards.
- In the context of the Korean beauty industry, the photo cards with a K-pop brand can enhance their demand and meet the current market preference.
Celebrity collaboration has become the most common trend in the Korean beauty industry. It significantly reshapes the beauty standards and influences organisations to innovate new products that can catch the attention of consumers. Apart from that, celebrity collaborations have the potential to increase the brand’s visibility by enabling a verbal promotion that can benefit the collaborators and the consumers at the same time. In that case, celebrities help to establish an emotional connection between the Korean beauty industry and the consumers to increase sales.
We, Himang Beauty, as the most dedicated organisation within the K-beauty brands industry, have adopted celebrity collaboration. In that case, we can say that it has contributed to improving our brand visibility and consumer demand, which has supported our present position. Thanks to the rise of social media, it has become very easy to collaborate with influencers. All over, we completely focus on our consumer needs as a part of our corporate responsibility, so that it is possible to increase their engagement towards us. Also, we are committed to making our clients’ experience worthwhile, which has encouraged as k to implement innovative ideas into our business process.